Core Website Pages
Home and service pages that make your offer clear and lead visitors toward contacting you.
SEO & Marketing · Calgary & across Canada
Service pages, articles and product copy in plain language
Plain, specific wording that tells visitors what you offer, answers buyers' questions and gives search engines real substance to index.
✓ Phrase in title
✓ Logical sub-heads
✓ Next step shown
✓ Area mentions
01Think about who reads the page
Monthly plans
Monthly plans in Canadian dollars, plus applicable tax. Choose the hours this work needs.
Monthly price in Canadian dollars, plus applicable tax; monitoring is part of every plan. More about website maintenance.
Overview
Business owners are experts in their work and often stuck when asked to describe it. That is how websites end up with home pages full of vague promises, service pages a few lines long and an about page still marked "coming soon". Website copywriting fixes the words, not just the look. Good copy tells a visitor in seconds what you do, who it is for and what to do next. It answers the questions that would otherwise arrive as phone calls, and it gives Google specific, well-organized text to understand. For a Canadian business up against national chains and overseas sellers, clear writing is an affordable advantage.
Every project starts with a conversation, not a blank document. We want to hear about what you sell, who buys it, which questions come up again and again and the words you naturally use for your work. We read competing sites to see what has already been said and where a clearer explanation would stand out. Drafting then goes page by page, beginning with the pages that carry the most weight, typically the home page and the principal services. Each draft uses short paragraphs, descriptive headings and plain language, and is built around one sensible search phrase that never gets forced in. Spelling follows Canadian conventions, so colour, centre and cheque look the way your customers expect.
Copywriting goes beyond launch pages. We also write articles that answer recurring customer questions, shop listings, question-and-answer sections and campaign landing pages. Where an existing site is structurally sound but reads badly, we can rewrite pages without a redesign. Every draft comes back to you, and your decision is final on facts, tone and claims. We never invent testimonials, figures or credentials for you. Each writing job is priced from the page count and the kind of pages involved, and it can be bundled into a new website build, which already comes with a complimentary SEO audit plus support for the first month without charge.
Benefits
Website pages, articles and product copy written for people first and structured for search.
Home and service pages that make your offer clear and lead visitors toward contacting you.
The story of your company and its people told in a voice that sounds like you on a good day.
Posts and guides that answer what customers want to know before they buy.
Accurate, scannable descriptions for online shops and catalogues.
Existing wording tightened and reorganized for readers and search, without touching the design.
Search snippets written around a single clear phrase for each page.
What's included
Details vary from one business to the next, yet each project covers the points listed here. Extras are quoted in writing before any work on them begins.
Who it suits
Owner-operators, expanding companies and established Canadian firms begin at the same point: understanding how their buyers look, compare and choose.
Design cannot be finished until the words exist. Writing alongside the build keeps the launch date on track.
When a site looks acceptable but reads badly, rewriting the main pages can lift it without starting over.
Engineering, health and legal firms need copy that stays accurate while remaining readable to non-specialists.
Product text written for shoppers helps them decide sooner and gives category pages useful words to rank with.
How it works
We discuss your services, customers, frequent questions and the tone you are after.
Competing sites are reviewed and each page is outlined with its heading and search phrase.
Plain-language drafts come to you so you can confirm facts and voice.
Your edits are applied, then the copy is formatted and published on the site.
Why us
Since we design the pages too, the words are written for the real headings, sections and buttons.
Every page has a clear topic and phrase, phrased naturally so it flows and matches the technical SEO our sites already include.
No made-up reviews, statistics or credentials. Nothing goes on the page until you have confirmed it is true.
Copywriting is priced per project from the page count and scope, agreed before the first draft.
Reviews
Two Trees Studio helped me set up and manage my Google Ads campaign. Within two weeks, I started receiving quality leads. I highly recommend this company. Their professional team uses the right tools and strategies to make everything work smoothly and efficiently.
Two Trees Studio has been awesome to work with. Their team provided excellent support for both our website and marketing, always responsive and easy to communicate with. They really know their stuff and made the whole process smooth from start to finish. Highly recommend them.
Two Trees Studio is a creative and reliable design team. They helped us consider branding ideas we had missed. Their work quality, attention to detail, and strong skills across different platforms truly impressed us.
Two Trees Studio provides reliable monthly SEO support for our website. They regularly improve rankings, optimize content, and monitor performance. As a result, our online visibility continues to grow every month.
Professional, quick, and efficient service at an affordable price. Highly recommend!
Great service, highly recommend this company
Where we work
Copy projects are managed from our Calgary head office for clients across Canada. We interview you by phone or video and send drafts as shared files that take comments directly in the text. Two Trees Studio Vancouver and Two Trees Studio Winnipeg serve clients in their own regions too.
Talk to the teamFAQ
Short answers to what clients ask us most. Tap a question to see our answer.
You can write it yourself, and a few owners manage it nicely. The usual obstacles are time and perspective, because viewing your own company as a newcomer would is genuinely difficult. A writer asks what a first-time customer would ask, strips out insider language and arranges information so it scans easily. You still provide the knowledge and approve every line before it is published.
Yes, though people come first. Each page is organized around one topic and one main search phrase, with clear headings, a descriptive title and meta description, and the terms customers actually use. We avoid forcing keywords into sentences, which hurts readability and does nothing for rankings. Specific, well-structured writing tends to work for readers and search engines at once.
Software sometimes helps us with research or a rough outline, but a person who has interviewed you writes and checks every page. Generic machine text sounds interchangeable and may introduce mistakes or details nobody verified. Every page is checked for accuracy and signed off by you prior to publishing, so the finished page sounds like your company rather than a template.
Each page gets a review round: you flag what needs fixing, and the draft is updated to match. A page is usually settled within a round or two. Should the scope changes partway through, for example new services or a change in direction, we talk it through and adjust the quote before continuing, so the cost never catches you off guard.
Page count and feedback speed set the timeline. Fewer pages naturally means a shorter project, and the interview, drafting and review stages each need their own time. Review rounds are where schedules usually slip, so we agree on feedback dates at the start and include an estimated timeline with the quote, which keeps everyone working toward the same launch.
Yes. We write and rewrite pages for sites on any platform. Copy can be delivered as formatted documents for you or your developer to paste in, or, if the site runs on WordPress or another common system and you give us access, we can publish it directly. Headings, titles and meta descriptions are marked clearly either way.
Related
Give us a short outline of what you need. You will get a reply with follow-up questions and a fixed price in writing, and no obligation to proceed.