Calgary head office · clients across Canada

SEO & Marketing · Calgary & across Canada

Website Copywriting for Businesses Across Canada

Service pages, articles and product copy in plain language

Plain, specific wording that tells visitors what you offer, answers buyers' questions and gives search engines real substance to index.

  • 15+ years in business
  • Excellent · 105+ reviews
  • Calgary HQ · Canada-wide
WRITING · LIVE DESK 04 / WATCH
DRAFT · LOCATION PAGE

CLARITYReads easily
Word count: 860
SEARCH BASICS

✓ Phrase in title

✓ Logical sub-heads

✓ Next step shown

✓ Area mentions

01Think about who reads the page

SAMPLE DRAFTWeb pages · Articles · Ad copy
15+ yearsfounded in Calgary in 2011
In-house teamdesign, code, search & care
105+Google reviews, rated Excellent
Fixed pricesagreed in writing up front

Monthly plans

Content Writing prices

Monthly plans in Canadian dollars, plus applicable tax. Choose the hours this work needs.

CLIENT FAVOURITE

Gold Support

20 ticket hours each month
$490
per month
  • Everything in PPC Support
  • Continuous organic SEO
  • Keyword ranking reports
  • New pages for high-demand searches
  • Monitoring and a monthly backup
  • Tickets answered within 48 hours
Choose this plan

Unlimited

50 ticket hours each month
$1,500
per month
  • Monitoring on up to 5 websites
  • Keyword research and on-page SEO
  • Article writing and link outreach
  • Speed, mobile and technical repairs
  • Local SEO and analytics reporting
  • Tickets answered within 48 hours
Choose this plan

Monthly price in Canadian dollars, plus applicable tax; monitoring is part of every plan. More about website maintenance.

Overview

Clear words for what your business does

When the words let a site down

Business owners are experts in their work and often stuck when asked to describe it. That is how websites end up with home pages full of vague promises, service pages a few lines long and an about page still marked "coming soon". Website copywriting fixes the words, not just the look. Good copy tells a visitor in seconds what you do, who it is for and what to do next. It answers the questions that would otherwise arrive as phone calls, and it gives Google specific, well-organized text to understand. For a Canadian business up against national chains and overseas sellers, clear writing is an affordable advantage.

Every project starts with a conversation

Every project starts with a conversation, not a blank document. We want to hear about what you sell, who buys it, which questions come up again and again and the words you naturally use for your work. We read competing sites to see what has already been said and where a clearer explanation would stand out. Drafting then goes page by page, beginning with the pages that carry the most weight, typically the home page and the principal services. Each draft uses short paragraphs, descriptive headings and plain language, and is built around one sensible search phrase that never gets forced in. Spelling follows Canadian conventions, so colour, centre and cheque look the way your customers expect.

Writing beyond launch pages

Copywriting goes beyond launch pages. We also write articles that answer recurring customer questions, shop listings, question-and-answer sections and campaign landing pages. Where an existing site is structurally sound but reads badly, we can rewrite pages without a redesign. Every draft comes back to you, and your decision is final on facts, tone and claims. We never invent testimonials, figures or credentials for you. Each writing job is priced from the page count and the kind of pages involved, and it can be bundled into a new website build, which already comes with a complimentary SEO audit plus support for the first month without charge.

Benefits

How better wording helps readers and rankings

Website pages, articles and product copy written for people first and structured for search.

01

Core Website Pages

Home and service pages that make your offer clear and lead visitors toward contacting you.

02

About Us Copy

The story of your company and its people told in a voice that sounds like you on a good day.

03

Helpful Articles

Posts and guides that answer what customers want to know before they buy.

04

Product and Category Text

Accurate, scannable descriptions for online shops and catalogues.

05

Rewrites of Existing Pages

Existing wording tightened and reorganized for readers and search, without touching the design.

06

Titles and Meta Descriptions

Search snippets written around a single clear phrase for each page.

What's included

Copy we are often asked to write

Details vary from one business to the next, yet each project covers the points listed here. Extras are quoted in writing before any work on them begins.

  • Home page copy
  • Individual service pages
  • About and team pages
  • Frequently asked questions
  • Articles and how-to guides
  • Product and category descriptions
  • Campaign landing page copy
  • Page titles and meta descriptions

Who it suits

Who hires us for website copy

Owner-operators, expanding companies and established Canadian firms begin at the same point: understanding how their buyers look, compare and choose.

Owners launching a new website

Design cannot be finished until the words exist. Writing alongside the build keeps the launch date on track.

Companies with an outdated site

When a site looks acceptable but reads badly, rewriting the main pages can lift it without starting over.

Technical and regulated fields

Engineering, health and legal firms need copy that stays accurate while remaining readable to non-specialists.

Ecommerce sellers

Product text written for shoppers helps them decide sooner and gives category pages useful words to rank with.

How it works

Steps in a Copywriting Project

  1. Step 1

    Start With an Interview

    We discuss your services, customers, frequent questions and the tone you are after.

  2. Step 2

    Research and Outline Pages

    Competing sites are reviewed and each page is outlined with its heading and search phrase.

  3. Step 3

    Draft for Your Review

    Plain-language drafts come to you so you can confirm facts and voice.

  4. Step 4

    Revise and Go Live

    Your edits are applied, then the copy is formatted and published on the site.

15+ years in business
since opening in Calgary
Excellent · 105+ Google reviews

Why us

What our writing process gives you

Written for real layouts

Since we design the pages too, the words are written for the real headings, sections and buttons.

Search structure without stuffing

Every page has a clear topic and phrase, phrased naturally so it flows and matches the technical SEO our sites already include.

Only facts you confirm

No made-up reviews, statistics or credentials. Nothing goes on the page until you have confirmed it is true.

A quote before writing starts

Copywriting is priced per project from the page count and scope, agreed before the first draft.

Reviews

What clients say about Two Trees Studio

EXCELLENT Based on 105+ reviews Google
D Dan KofmanGoogle review

Two Trees Studio helped me set up and manage my Google Ads campaign. Within two weeks, I started receiving quality leads. I highly recommend this company. Their professional team uses the right tools and strategies to make everything work smoothly and efficiently.

V Vladimir FazilovGoogle review

Two Trees Studio has been awesome to work with. Their team provided excellent support for both our website and marketing, always responsive and easy to communicate with. They really know their stuff and made the whole process smooth from start to finish. Highly recommend them.

L Lindsay MortonGoogle review

Two Trees Studio is a creative and reliable design team. They helped us consider branding ideas we had missed. Their work quality, attention to detail, and strong skills across different platforms truly impressed us.

S Sabrina MarsiyaGoogle review

Two Trees Studio provides reliable monthly SEO support for our website. They regularly improve rankings, optimize content, and monitor performance. As a result, our online visibility continues to grow every month.

A A Plus Counting Services Inc.Google review

Professional, quick, and efficient service at an affordable price. Highly recommend!

E Evgeny BaevskyGoogle review

Great service, highly recommend this company

Read all reviews

Where we work

Website copywriter near me? We write for clients nationwide

Copy projects are managed from our Calgary head office for clients across Canada. We interview you by phone or video and send drafts as shared files that take comments directly in the text. Two Trees Studio Vancouver and Two Trees Studio Winnipeg serve clients in their own regions too.

Talk to the team
Map of the Canadian cities Two Trees Studio works with, connected to the Calgary head officeB.C.ALBERTASASKATCHEWANMANITOBAONTARIOQUEBECATLANTICWeb design in BurnabyWeb design in SurreyWeb design in RichmondWeb design in CoquitlamWeb design in LangleyWeb design in DeltaWeb design in New WestminsterWeb design in Port MoodyWeb design in North VancouverWeb design in West VancouverWeb design in AbbotsfordWeb design in ChilliwackWeb design in Maple RidgeWeb design in CochraneWeb design in CanmoreWeb design in Spruce GroveWeb design in LeducWeb design in Sherwood ParkWeb design in Fort McMurrayWeb design in BurlingtonWeb design in Richmond HillWeb design in OshawaWeb design in BarrieWeb design in GuelphWeb design in WindsorWeb design in KingstonWeb design in St. CatharinesWeb design in MontrealWeb design in Quebec CityWeb design in GatineauWeb design in FrederictonWeb design in CharlottetownWeb design in KelownaKelownaWeb design in KamloopsWeb design in VictoriaWeb design in NanaimoWeb design in AirdrieWeb design in EdmontonEdmontonWeb design in St. AlbertWeb design in Red DeerWeb design in LethbridgeLethbridgeWeb design in Medicine HatWeb design in Grande PrairieGrande PrairieWeb design in OkotoksWeb design in ChestermereWeb design in SaskatoonSaskatoonWeb design in ReginaReginaWeb design in TorontoTorontoWeb design in MississaugaWeb design in BramptonWeb design in MarkhamWeb design in VaughanWeb design in OakvilleWeb design in OttawaOttawaWeb design in HamiltonWeb design in LondonWeb design in Kitchener-WaterlooWeb design in HalifaxHalifaxWeb design in MonctonWeb design in Saint JohnWeb design in St. John'sSt. John'sHead office — CalgaryCalgary · HQVancouver office — VancouverVancouverWinnipeg office — WinnipegWinnipeg

FAQ

Content Writing: questions & answers

Short answers to what clients ask us most. Tap a question to see our answer.

Have a different question?Write to us and the answer comes from the people who would build your site.

Why hire a writer instead of writing the copy myself?

Two Trees Studio

You can write it yourself, and a few owners manage it nicely. The usual obstacles are time and perspective, because viewing your own company as a newcomer would is genuinely difficult. A writer asks what a first-time customer would ask, strips out insider language and arranges information so it scans easily. You still provide the knowledge and approve every line before it is published.

Is your copy written with SEO in mind?

Two Trees Studio

Yes, though people come first. Each page is organized around one topic and one main search phrase, with clear headings, a descriptive title and meta description, and the terms customers actually use. We avoid forcing keywords into sentences, which hurts readability and does nothing for rankings. Specific, well-structured writing tends to work for readers and search engines at once.

Do you rely on AI writing tools?

Two Trees Studio

Software sometimes helps us with research or a rough outline, but a person who has interviewed you writes and checks every page. Generic machine text sounds interchangeable and may introduce mistakes or details nobody verified. Every page is checked for accuracy and signed off by you prior to publishing, so the finished page sounds like your company rather than a template.

How do revisions work?

Two Trees Studio

Each page gets a review round: you flag what needs fixing, and the draft is updated to match. A page is usually settled within a round or two. Should the scope changes partway through, for example new services or a change in direction, we talk it through and adjust the quote before continuing, so the cost never catches you off guard.

How long does website copywriting take?

Two Trees Studio

Page count and feedback speed set the timeline. Fewer pages naturally means a shorter project, and the interview, drafting and review stages each need their own time. Review rounds are where schedules usually slip, so we agree on feedback dates at the start and include an estimated timeline with the quote, which keeps everyone working toward the same launch.

Can you write for a website we did not build with you?

Two Trees Studio

Yes. We write and rewrite pages for sites on any platform. Copy can be delivered as formatted documents for you or your developer to paste in, or, if the site runs on WordPress or another common system and you give us access, we can publish it directly. Headings, titles and meta descriptions are marked clearly either way.

Have your website copy written properly

Give us a short outline of what you need. You will get a reply with follow-up questions and a fixed price in writing, and no obligation to proceed.

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