Monthly price in Canadian dollars, plus applicable tax; monitoring is part of every plan. More about website maintenance.
Overview
Turning paid clicks into paying customers
Fast visibility, but every click costs
Google Ads can place your business at the top of a results page soon after a campaign is approved, which is why so many owners try it. The catch is that every click carries a price, and the platform will happily spend your budget on searches that never turn into customers. Google Ads management is the work of preventing that. It means choosing keywords that signal a real need, blocking the ones that do not, writing ads that match what people typed and sending traffic to a page built to turn a visit into a call or a sale. Handled with care, paid search becomes a predictable source of leads.
Research before any money is spent
Before any money is spent, we study the queries your buyers type and roughly what those clicks cost in your category. Keywords are grouped into tight themes, match types are set on purpose and a negative keyword list is ready on day one. Geography gets the same attention. A company shipping across Canada might target the whole country, a contractor might cover one city and a ring of nearby towns, and a bilingual market may call for separate campaigns by language. Conversion tracking is installed for calls, forms or purchases, so every later decision rests on enquiries rather than raw traffic numbers.
Ongoing management you own
Once the account is live, the routine is steady: read the search terms report, pause what wastes money, test fresh headlines and move budget toward the ads and keywords that produce leads. Management runs on the PPC support plan ($350 monthly, 10 hours), with your ad spend billed directly by Google. The account stays in your name, so the data belongs to your business. When a landing page holds a campaign back, our web team can rebuild it rather than just pointing out the flaw. Cost per lead differs enormously between industries, so we set expectations after seeing your data, not before.
Benefits
Situations where paid search pays off
Pay-per-click campaigns planned, tracked and refined so your budget goes toward enquiries rather than idle clicks.
01
Intent-Based Keyword Research
Search terms picked for buying intent, with cost estimates prepared before you commit a budget.
02
Wasted-Spend Filters
Negative keywords added at launch and expanded whenever the search terms report shows a poor match.
03
Ads Written to Match Searches
Responsive search ads plus sitelinks, callouts and other assets written around each ad group.
04
Province and Radius Targeting
Ads shown nationally, by province or around specific towns, depending on where you can actually serve.
05
Tracked Conversions
Phone calls, form submissions and online sales recorded, so success is measured in leads.
06
Budget and Bid Adjustments
Spend moved toward the keywords, ads and hours of the day that bring in business.
What's included
What the PPC plan covers each month
Details vary from one business to the next, yet each project covers the points listed here. Extras are quoted in writing before any work on them begins.
Two Trees Studio helped me set up and manage my Google Ads campaign. Within two weeks, I started receiving quality leads. I highly recommend this company. Their professional team uses the right tools and strategies to make everything work smoothly and efficiently.
VVladimir FazilovGoogle review
Two Trees Studio has been awesome to work with. Their team provided excellent support for both our website and marketing, always responsive and easy to communicate with. They really know their stuff and made the whole process smooth from start to finish. Highly recommend them.
LLindsay MortonGoogle review
Two Trees Studio is a creative and reliable design team. They helped us consider branding ideas we had missed. Their work quality, attention to detail, and strong skills across different platforms truly impressed us.
SSabrina MarsiyaGoogle review
Two Trees Studio provides reliable monthly SEO support for our website. They regularly improve rankings, optimize content, and monitor performance. As a result, our online visibility continues to grow every month.
AA Plus Counting Services Inc.Google review
Professional, quick, and efficient service at an affordable price. Highly recommend!
Google Ads agency near me? Campaigns for every province
Campaigns are run from our Calgary office for advertisers across the country, with targeting set to the provinces, cities or radius you actually serve. Clients in British Columbia and Manitoba can also work through Two Trees Studio Vancouver or Two Trees Studio Winnipeg.
Short answers to what clients ask us most. Tap a question to see our answer.
Have a different question?Write to us and the answer comes from the people who would build your site.
What budget do I need for Google Ads?
TTTwo Trees Studio
It depends on what a click costs in your field and how many leads you want each month. Some trade searches cost a few dollars per click, while legal, insurance and finance terms can cost many times that. Research gives us a cost estimate, and we generally advise a starting budget big enough to produce meaningful data within the first couple of months, then scale whatever proves itself.
Who keeps the Google Ads account if we stop working together?
TTTwo Trees Studio
You do. Campaigns are built in an account registered to your business, and we work in it through manager access. Billing, conversion records and campaign history remain yours, so nothing is lost if you take management elsewhere or bring it in-house. We would be cautious of any agency that wants to hold your ad account in its own name.
Should I run Google Ads and SEO at the same time?
TTTwo Trees Studio
Many businesses do, because the two feed each other. Ads bring immediate traffic and reveal quickly which searches turn into enquiries, which helps decide where SEO effort should go. Organic rankings take longer to build but can gradually reduce your reliance on paid clicks. The balance between the two can shift as your organic visibility grows.
Why are my ads getting clicks but no enquiries?
TTTwo Trees Studio
Typical causes are keywords that attract researchers rather than buyers, ads that promise something the landing page does not deliver, missing conversion tracking that hides real results, or a page that loads slowly or makes contacting you awkward. We check each of these in turn. Often a handful of negative keywords and a clearer landing page change the picture considerably.
How quickly does Google Ads start working?
TTTwo Trees Studio
Ads usually begin showing soon after Google approves them, so clicks arrive early. A dependable stream of leads needs more patience: the opening weeks reveal which terms and ads produce enquiries, and the rest gets trimmed. Expect a few months of regular adjustments before costs settle into a predictable range, depending on budget, industry and landing page quality.
Is your fee based on how much I spend on ads?
TTTwo Trees Studio
No. Management on the PPC plan is a flat $350 a month for 10 hours, and your ad spend goes directly to Google. Because our fee does not grow with your budget, we have no reason to push you to spend more than the campaign needs. Bigger accounts running several campaigns may need a plan that includes additional hours.
